Welcome to SHAIKH-DOWN author David Gee's blog. Share your views on the books he's reading and the TV and movies he's been watching. Details of forthcoming David Gee novels will also be posted here. Watch this space!
Thursday, 10 September 2015
Selling books. It's better for booksellers than for authors.
Paradise Press has received an order for a single copy of The Bexhill Missile Crisis from a leading London bookshop. The store demands a 35 percent discount on the retail price (£2.80 off £7.99). They expect us (me) to pay the postage (another £1.68 first class). The cost of the book from the printer works out at £3.61 per copy. Totting that up, you will see that I make a loss of 10 pence on this sale (that's 15 cents for US readers) - not including the cost of a jiffy bag and wear-and-tear on my shoes getting to the post office. If I mail it second class I can actually make a profit of 7 pence (11 cents) - about the price of the jiffy bag!. Bulk orders allow me a slightly better margin, as does a sale direct from the Paradise Press website.
I am paying people to read my book! Funny old world, isn't it? I could, of course, raise the book price, but £7.99 seems a fair (and competitive) price for a 215-page novel.